Snug as a Bub Wild One Swaddle is a stunningly illustrated organic cotton muslin swaddle that looks just as fabulous in the nursery as it does wrapped around your little bundle of joy. Use it at nap time to make bub feel safe and secure, over the pram, as a feeding cover, or simply a decorative piece in your little ones nursery.

Lightweight and breathable, the Snug as a Bub swaddle is a generous 120cm x 120cm in size and washes beautifully.

Made from 100% GOTS Cotton Muslin.

About Snug as a Bub:

Gab's (mother of 4) experience of motherhood changed when she discovered swaddling. She found it was her baby's favourite place to be. She felt safe and secure, responding beautifully to the warm and comforting feeling of being swaddled.

Swaddling helps bub transition from life inside the womb, where they snuggly grow for nine months. It creates a sensation that mimics the closeness and security of being inside again. It can calm a fussy baby and helps prevent them from waking themselves by stopping flailing arms and legs, triggering their startle reflex.

Snug as a Bub's products are functional, thoughtfully made, crafted from 100% organic cotton, and eco-friendly and they feel absolutely incredible.

YW Team Tip: THIS is the swaddle that captured Emily's heart and she just knew she had to stock Snug as a Bub.