Snug as a Bub Rose Clay Swaddle is a stunning newborn essential item that will help little ones feel secure and warm. Use it at nap time, over the pram, as a feeding cover, or simply a decorative piece in your little ones nursery.

Lightweight and breathable, the Snug as a Bub swaddle is a generous 120cm x 120cm in size and washes oh so well.

Made from 100% GOTS Cotton Muslin.

Gab's (mother of 4) experience of motherhood changed when she discovered swaddling. She found it was her baby's favourite place to be. She felt safe and secure, responding beautifully to the warm and comforting feeling of being swaddled.

Swaddling helps bub transition from life inside the womb, where they snuggly grow for nine months. It creates a sensation that mimics the closeness and security of being inside again. It can calm a fussy baby and helps prevent them from waking themselves by stopping flailing arms and legs, triggering their startle reflex.

Snug as a Bub's products are functional, thoughtfully made, crafted from 100% organic cotton, and eco-friendly and they feel absolutely incredible.